Feature Walls: How to Make a Bold Design Statement

A single standout wall can completely transform a room. Discover how to select the right wall, choose your material, and create a focal point that wows every guest who walks through the door.

What Is a Feature Wall?

A feature wall — also called an accent wall — is a single wall treated differently from the others in a room to create a focal point. Rather than applying the same finish to all four walls, a feature wall uses a bold material, color, pattern, or texture to draw the eye and anchor the room's design. When done well, a feature wall creates the impression of a professionally designed space without the cost of treating every surface.

How to Choose the Right Wall

Not every wall should be the feature wall. The best candidates are:

• The wall you see first — the wall directly opposite the room's entrance naturally commands attention.
• The wall behind the main furniture piece — the headboard wall in a bedroom or the sofa wall in a living room.
• A chimney breast or architectural alcove — pre-existing architectural features often beg to be highlighted.
• Avoid walls with lots of doors and windows — interruptions break up the visual impact of a feature wall.

Best Materials for Feature Walls

Getting the Installation Right

Feature walls require flawless installation — because all eyes are on them. Pattern matching must be perfect. Seams must be invisible. Edges must be clean and straight. This is not the project to DIY if you want a professional result. Our installation team specializes in precision feature wall installations of all types — from single-roll wallpaper to full-height tambour panels and custom murals.